Which of the following recommendations should be followed by salespeople when using stories in a sales presentation?
A) Use vivid word pictures in the stories.
B) Try to use stories from one's own experiences.
C) Make sure that there is a reason for telling the story.
D) Use the hook of the story to tie back directly into the presentation.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the above recommendations should be followed by salespeople when using stories in a sales presentation. Using vivid word pictures makes the story more interesting and engaging. Using stories from one's own experiences lends authenticity and credibility to the presentation. Making sure there is a reason for telling the story helps to ensure focus and relevance. Using the hook of the story to tie back directly into the presentation helps to deepen understanding and retention of the message.

Which of the Following Recommendations Should Be Followed by Salespeople