Which of the Following Statements About a Buyer's Attention and Understanding

Which of the following statements about a buyer's attention and understanding is FALSE?

A) Vividly communicated features help buyers remember a seller's claims.
B) Salespeople should use humor to gain a prospect's attention during a presentation.
C) To strengthen impact,appeals should focus on only one of a prospect's five senses.
D) A buyer's attention span is affected by his or her personality.
E) Many buyers have difficulty forming clear images from a written or spoken word.