When promoting products and writing sales letters, which of the following is legal?
A) Including a "puffery" statement such as We offer the best service in the industry!
B) Using a celebrity's name or likeness in a sales message without his or her permission
C) Telling people they are sweepstakes winners or finalists when they really aren't
D) All of these choices are illegal.

Question

Quizplus · Accepted Answer

Including a "puffery" statement such as offering the best service is legal. Puffery is defined as exaggerated or vague claims about the quality, superiority or performance of a product or service, which is considered a legal marketing technique. However, it should not be a false claim or misrepresentation about the product or service. B, C and D are all illegal. Using a celebrity's name or likeness without permission is a violation of their right of publicity. Telling people they are sweepstakes winners, when they aren't, is false representation and considered illegal.

When Promoting Products and Writing Sales Letters, Which of the Following