In a(n)_____,an intensive research technique,a company invites six or more people typical of the target market to a session to discuss the product,the service,or the marketing situation.
A) experiment
B) simulation
C) observation
D) focus group
E) survey

Question

Quizplus · Accepted Answer

One of the most common intensive research techniques is the focus group, in which the company invites six or more people typical of the target market to a group session to discuss the product, the service, or the marketing situation. The session may last an hour or more. A trained moderator guides the often freewheeling discussion, and the group interaction reveals the participants' true feelings or behavior toward the product. Focus group meetings are usually recorded and often viewed from behind a one-way mirror.

In A(n)_____,an Intensive Research Technique,a Company Invites Six or More