Investigators use _____ to encourage consumers to openly discuss their thoughts and feelings in response to questions from an interviewer.
A) qualitative research
B) contingency analysis
C) simulations
D) field tests
E) clutter tests

Question

Quizplus · Accepted Answer

To get people to share their motives, beliefs, and perceptions, researchers use qualitative research that encourages consumers to openly discuss their thoughts and feelings in response to questions from an interviewer.

Investigators Use _____ to Encourage Consumers to Openly Discuss Their