Which of the following is true of the nonverbal component of a message strategy?
A) It contains guidelines for what the messages should say.
B) It describes the relationship of the graphics to the media in which the message will appear.
C) It sets down the preferred execution approach and mechanical outcome.
D) It mentions the considerations that affect the choice of words.
E) It defines the relationship of the copy approach to the medium (or media) that will carry the message.

Question

Quizplus · Accepted Answer

The message strategy has three components: verbal, nonverbal, and technical. The nonverbal component describes the overall nature of the campaign's graphics, any visuals that must be used, and the relationship of the graphics to the media in which the message will appear.

Which of the Following Is True of the Nonverbal Component