Which of the following is a function of the verbal component of a message strategy?
A) It contains guidelines for what the messages should say.
B) It describes the overall nature of the campaign's graphics.
C) It describes the relationship of the graphics to the media in which the message will appear.
D) It mentions the preferred execution approach and mechanical outcome.
E) It includes budget and scheduling limitations.

Question

Quizplus · Accepted Answer

The message strategy has three components: verbal, nonverbal, and technical. The verbal component contains guidelines for what the messages should say, considerations that affect the choice of words, and the relationship of the copy approach to the medium (or media) that will carry the message.

Which of the Following Is a Function of the Verbal