Which of the following is used to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief,repeatable,and memorable positioning statement?
A) Casting brief
B) Slogan
C) Trademark
D) Testimonial
E) Signature cut

Question

Quizplus · Accepted Answer

Through continuous use, slogans become standard statements, not just in advertising but for salespeople and company employees. Slogans have two basic purposes: to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief, repeatable, and memorable positioning statement.

Which of the Following Is Used to Provide Continuity to a Series