The bottom of an advertisement for Perfect Homes reads,"Call 1-800-517-0317 or visit http://www.surefit.com to receive a free catalog." In terms of the format elements used to construct long copy,this is an example of a(n):
A) close
B) lead-in paragraph
C) kicker
D) themeline
E) interior paragraph

Question

Quizplus · Accepted Answer

Four basic format elements are used to construct long copy ads: the lead-in paragraph, interior paragraphs, trial close, and close. A good close asks consumers to do something and tells them how. A close should simplify the audience's response, making it easy for them to order the merchandise, send for information, or visit a showroom or a website.

The Bottom of an Advertisement for Perfect Homes Reads,"Call 1-800-517-0317