Which of the following statements concerning split runs is true?
A) They are offered only by newspapers.
B) They enable advertisers to test the pulling power of different ads.
C) The notion behind using a split run is to include as many variables as possible.
D) Newspapers typically charge less for this service.
E) The advertiser runs two ads of identical size and content in the same press run.

Question

Quizplus · Accepted Answer

Many newspapers (and magazines) offer split runs so that advertisers can test the pulling power of different ads. The advertiser runs two ads of identical size, but different content, for the same product on the same day in the same or different press runs. The idea is to eliminate as many variables as possible.

Which of the Following Statements Concerning Split Runs Is True