Which of the following is true if an advertiser pays a run-of-paper (ROP)advertising rate to a newspaper?
A) The advertiser has no control over where the ad appears in the newspaper.
B) The advertiser is testing the pulling rate of two identical size ads with different content for the same product.
C) The advertiser will not require the newspaper to rerun the ad if production quality is less than desirable.
D) The advertiser will be charged for not fulfilling the contract for frequent or bulk space purchases.
E) The advertiser is entitled to a rebate or credit for buying more inches than contracted.

Question

Quizplus · Accepted Answer

Run-of-paper advertising rates entitle a newspaper to place a given ad on any newspaper page or in any position it desires. Although the advertiser has no control over where the ad appears in the paper, most newspapers try to place an ad in the position the advertiser requests.

Which of the Following Is True If an Advertiser Pays