_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.
A)Selective awareness
B)Selective distortion
C)Selective memory
D)Selective retention
E)Selective hearing

Question

Quizplus · Accepted Answer

People cannot process, let alone retain, all those messages, so they employ a psychological tool known as selective awareness to help them focus on what is relevant and eliminate what is not. The challenge for marketers is breaking through people's decision rules, which are designed to reject the vast majority of stimuli they see every day.

_____ Tends to Reinforce Existing Attitudes and Creates a Real