Customers view new products much differently than companies.Customers care only if the product is ______.
A)New to their retail store
B)New to them
C)Offered through a new outlet
D)Offered online instead of at a brick-and-mortar store
E)None of these

Question

Quizplus · Accepted Answer

While the company follows a specific strategy in creating a new product, the customer is unaware and, in reality, often does not really care about how the product arrived in the marketplace. The customer's perspective is much more narrow and self-directed. The customer is most interested in an answer to the fundamental question-is this product new to me?

Customers View New Products Much Differently Than Companies