The first stage of the maturity phase of the PLC is characterized as having _________.
A)Growth, but at a rate lower than the growth stage
B)No growth
C)Loss of sales
D)Growth at an increasing rate in comparison to the growth stage
E)None of these

Question

Quizplus · Accepted Answer

The first stage of the maturity phase is known as the "growth slowdown" stage where the product experiences growth, but at a rate lower than in the growth stage. This is primarily because the market is saturated, and competition is high.

The First Stage of the Maturity Phase of the PLC