The essential marketing objective in the growth phase of the PLC is to ____________.
A)Build trial of the product
B)Build public relations for the product
C)Build trial followed by loyalty
D)Differentiate the product from those of new competitors
E)All of these

Question

Quizplus · Accepted Answer

In the growth phase of the Product Life Cycle (PLC), the primary objective is to differentiate the product from new competitors to maintain and increase market share as the market becomes more competitive.

The Essential Marketing Objective in the Growth Phase of the PLC