Marketing Management Study Set 4
Quiz 7: Product Strategy and New-Product Development
When consumers purchase a product for the purpose of making a value decision in the product adoption process,it is called the trial stage.
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An individual moves through five stages before adopting a product,including awareness,interest,trial,testing,and adoption.
Early adopters are opinion leaders who seek out new products but are price-sensitive to innovation.
Everyone in a target market falls into one of five groups based on their willingness to try the innovation,including innovators,early adopters,early majority,late majority,and laggards.
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