David Aaker defines _____ as "a set of assets (and liabilities)linked to a brand's name and symbol that adds to (or subtracts from)the value provided by a product or service to a firm or that firm's customers."
A)Brand identity
B)Brand
C)Brand momentum
D)Brand equity
E)Brand symbol

Question

Quizplus · Accepted Answer

Brand equity can be defined as "a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers."

David Aaker Defines _____ as "A Set of Assets (And