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Heinz Revolutionized the Industry When It Introduced Its Inverted Bottle

Question 64
Multiple Choice

Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup.The company spent three years designing the convenient container,which is equipped with a vacuum cap that stops crustiness from forming around the lid.This is an example of the _______ objective of package design. A)Usage promotion B)Aesthetic C)Communication D)Harmony E)Protection

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