The marketing manager for ABC Corp.is about to launch a new product.He is concerned about coming up with a combination of name,symbol,and design to identify the new product and to differentiate from the competition.He is trying to come up with the _____ for the product.
A)Identity
B)Characteristics
C)Personality
D)Brand
E)Unique aspects

Question

Quizplus · Accepted Answer

A brand, as defined by the American Marketing Association, is "a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors."

The Marketing Manager for ABC Corp