Sometimes marketers are prone to overzealous sales pitches,coupon promotions with too little stock to handle the demand,and deceptive advertisements.These create a gap in the service that can be described as __________.
A)Setting expectations that are too high and unachievable
B)Creating an impression that matches the image of the company
C)Using recall, which is important no matter what the results
D)Using communication to generate word of mouth
E)None of these

Question

Quizplus · Accepted Answer

The messages the marketing manager puts out through various communication vehicles are in large measure what sets the expectations for the customer. Thus, deceptive advertising, overly zealous sales pitches, and coupon promotions backed by too little stock to handle demand all create a negative gap at Gap 4.

Sometimes Marketers Are Prone to Overzealous Sales Pitches,coupon Promotions with Too