A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut __________ and maximize ____________ every step of the way to market.
A)Costs, process efficiencies
B)Process efficiencies, costs
C)Costs, profits
D)Time inefficiencies, profits
E)None of these

Question

Quizplus · Accepted Answer

A value network perspective is a macro-level strategic approach that is being adopted by many firms in part because of the intense competition to cut costs and maximize process efficiencies every step of the way to market. The approach suggests opportunities for breaking outside of traditional thinking that marketing is encapsulated within an organization, and instead suggests looking for such opportunities as alliances, strategic partnerships, nontraditional channel approaches, episodic collaborations, and outsourcing opportunities to provide unique sources of competitive edge.

A Value Network Perspective Is a Macro-Level Strategic Approach That