Click-through rates are a commonly used metric.Although these are useful,they do not indicate _________.
A)If a customer is interested in the product
B)That a customer is on the path toward a final sale
C)Who the clicker is
D)What a click means
E)None of these

Question

Quizplus · Accepted Answer

Most Internet-based businesses use click-through metrics. Although these metrics are useful, they should not dominate all online marketing analysis. Unless a user clicks on a "Buy Now" button, click-through measure only one step along the path toward a final sale.

Click-Through Rates Are a Commonly Used Metric