In some cases a marketing dashboard can overly rely on _________.
A)Inside-out measurement
B)Outside-in measurement
C)Total measurement
D)Partial measurement, leading to partial solutions
E)All of these

Question

Quizplus · Accepted Answer

A marketing dashboard may lead to overreliance on "inside-out" measurement. Having too many internal measures puts the focus on what you already know instead of on the unpredictably dynamic external marketplace. A focus on monitoring external factors likely to cause significant changes to the marketing plan is what makes a dashboard especially valuable.

In Some Cases a Marketing Dashboard Can Overly Rely on _________