Question 1

What are the four colors used in the four-color process or CYMK printing?

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Question 2

List the four considerations for selecting type for a print ad.

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Question 3

List the three categories of paper used in print advertising.

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Question 4

Last night,Porter used his computer to watch the conclusion of The Amazing Race television show in which the second and third places vied for a new GMC vehicle.This is an example of digital media in a(n):

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Personal audience venue occurs when one person sits in front of a personal computer and receives multimedia information through an online database service.

Question 5

What are the three phases in the process of producing a recorded radio commercial?

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Question 6

What is another name for a virtual storefront?

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Question 7

What is a kiosk?

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Question 8

What is the primary determinant of the cost of a radio commercial?

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Question 9

What are the two methods to determine if copy will fit into an ad layout?

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Question 10

How does the production manager schedule when each part of the production process for a print commercial must be finished?

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Question 11

What kind of digital media is being used when McDonald's has a regional conference for its franchisers and uses computer-driven multimedia presentations to introduce new product ideas?

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Question 12

What is typography?

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Question 13

List the four major phases of the print production process.

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Question 14

The three categories of places where we experience digital media today are based on:

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The three categories of places are: mass audience, private audience, and personal audience venues.

Question 15

Basically,_____ are channels of communications that join the logic of multimedia formats with the electronic system capabilities and controls of modem telephone,television,and computer technology.

Accepted Answer

Digital media are a subset of electronic media.

Question 16

The Center for Disease Control called together 75 key health workers in Delaware and presented them with a multimedia explanation of potential health concerns that they needed to be prepared to deal with.In the future,the CDC will conduct similar meetings in other states.This is an illustration of which of the following digital media venues?

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Many digital media events such as educational conferences, as in this example, are conducted in private audience venues.

Question 17

What are the four classic management functions typically performed by both production managers and producers?

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Question 18

Who would be a recipient of a dupe?

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Question 19

Which form of animation scores the highest viewer interest and generally has the longest life?

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Question 20

The NBA Playoffs,the Daytime Emmy Awards,the Miss America beauty pageant,and the World Series are all examples of _____ venues where digital media are employed.

Accepted Answer

The three venues for digital media are mass audience, private audience, and personal audience. The Academy Awards is the text's example of a mass audience venue.

Quiz 12: Producing Ads for Print, Electronic, and Digital Media