A pool company,owned by Jill and Joel Hudson,sells and installs above-ground swimming pools and hot tubs.The manufacturer of the hot tub has sent the Hudson's a letter in which it offers to pay 60 percent of the advertising cost if the Hudson's will run a newspaper ad featuring the hot tubs.What type of advertising is the hot tub manufacturer suggesting to the Hudson's?
A) Vertical cooperative advertising
B) Professional advertising
C) Relationship advertising
D) Horizontal advertising
E) Institutional advertising

Question

Quizplus · Accepted Answer

In vertical cooperative advertising, the manufacturer provides the complete ad and shares the cost of the advertising time or space.

A Pool Company,owned by Jill and Joel Hudson,sells and Installs