Which of the following is an example of product advertising?
A) An ad for an electronics company explaining how to help the environment by recycling printer cartridges.
B) An ad for a credit card explaining how important small businesses are to national economic health.
C) An ad describing why you should buy certain cake mixes.
D) An ad announcing a store providing appliances for homes built by a nonprofit.
E) An ad for cosmetics announcing that it will donate $100,000 to charity.

Question

Quizplus · Accepted Answer

Product advertising promotes a specific product or service and stimulates short-term action while building awareness of the business. Choices a, b, d, and e are all examples of institutional advertising, which attempts to create a favorable long-term perception of the business as a whole, not just of a particular product or service.

Which of the Following Is an Example of Product Advertising