In a study of grocery shopping behavior,one of the questions asked,"Why do you shop at this grocery store?" The question was a multiple-choice,closed ended question and offered the following response options: a)it is near my home,b)it is on my way home from work,c)the prices are reasonable,d)it offers a good selection,and e)it stocks the items I like to buy.This question should be redesigned because _____.
A) it is double-barreled
B) the response options are not mutually exclusive
C) it suffers from memory decay
D) it requests sensitive information
E) it is too general

Question

Quizplus · Accepted Answer

The response options are not mutually exclusive. For example, a respondent could choose both option A ("it is near my home") and option B ("it is on my way home from work"), making it unclear which factor is more important in their decision to shop at the grocery store. The question should be redesigned with mutually exclusive response options.

In a Study of Grocery Shopping Behavior,one of the Questions