When a question asks a respondent to recall an experience or decision that happened a long time ago,the data may be affected by _____.
A) the sensitivity of the question
B) memory decay
C) lack of precision
D) an insufficient frame of reference
E) lack of balance

Question

Quizplus · Accepted Answer

When recalling an experience or decision that happened a long time ago, the human memory tends to decay over time, leading to gaps or inaccuracies in the data. This can affect the reliability and validity of the information gathered. Other factors may also play a role, such as the sensitivity of the question or the respondent's frame of reference, but memory decay is the most important factor to consider in this context.

When a Question Asks a Respondent to Recall an Experience