In a content analysis of the PLAVIX advertisement,the words "adding" or "added" are used four times and the phrase "heart attack" is used five times.These are _____ units in our analysis.
A) syntactical
B) referential
C) propositional
D) thematic
E) semiotic

Question

Quizplus · Accepted Answer

Syntactical units refer to the analysis of specific words or phrases used in a text, such as counting the frequency of certain words or phrases like "adding," "added," and "heart attack" in the advertisement.

In a Content Analysis of the PLAVIX Advertisement,the Words "Adding