If we were to conduct a content analysis of the PLAVIX advertisement,platelets would be considered _____ units.
A) syntactical
B) referential
C) propositional
D) thematic
E) semiotic

Question

Quizplus · Accepted Answer

Referential units refer to the specific objects or concepts that are mentioned in the content being analyzed. In this case, platelets are a specific referential unit mentioned in the PLAVIX advertisement. Syntactical units relate to the organization of language, propositional units represent the meaning conveyed by a sentence, thematic units are related to the main ideas or topics presented, and semiotic units involve the use of signs and symbols.

If We Were to Conduct a Content Analysis of the PLAVIX