Research presenters are not just data presenters,but must convince research sponsors to act.In building a presentation,if a researcher puts the primary argument at the beginning of their recommendations,they are relying on _____ in building their presentation's organization.
A) recency effect
B) believability
C) credibility
D) primacy effect
E) contrast

Question

Quizplus · Accepted Answer

The primacy effect states that people tend to remember the first things they hear or see better than the things they hear or see later. By putting the primary argument at the beginning of the recommendations, the researcher is relying on the primacy effect to help convince the research sponsors to act on the recommendations.

Research Presenters Are Not Just Data Presenters,but Must Convince Research