Which approach to cluster analysis involves evaluating the distance between two clusters by first finding the geometric center of each cluster and then computing distances between the two centers?
A) Euclidean distance
B) Average linkage method
C) Maximum likelihood method
D) Principal components analysis
E) Varimax approach

Question

Quizplus · Accepted Answer

This approach is known as the centroid or center-based approach, and the method that uses it is the average linkage method. It involves finding the center of each cluster and then computing distances between the centers to determine which clusters to merge.

Which Approach to Cluster Analysis Involves Evaluating the Distance Between