_____ is a technique that attempts to determine the relative importance consumers attach to salient attributes and the utilities they attach to the levels of attributes.
A) Discriminant analysis
B) Regression
C) MANOVA
D) Conjoint analysis
E) Factor analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is specifically designed for determining the utilities consumers attach to the levels of attributes, making it the best choice for this question. Discriminant analysis is used for predicting group membership, regression is used for predicting continuous numerical outcomes, MANOVA is a multivariate analysis of variance, and factor analysis is used to identify underlying factors in a set of variables.

_____ Is a Technique That Attempts to Determine the Relative