What type of data is used with conjoint analysis?
A) Interval
B) Ratio
C) Metric
D) Nonmetric
E) All of the above

Question

Quizplus · Accepted Answer

Conjoint analysis uses nonmetric data, which is also called categorical or nominal data. This means the data is not measured on a numerical scale and cannot be ordered or ranked. Instead, the data consists of categories or attributes, such as color, size, or features of a product. Conjoint analysis uses this type of data to understand how different attributes of a product or service influence consumer preferences and decision-making.

What Type of Data Is Used with Conjoint Analysis