Multidimensional scaling is a statistical technique that _____.
A) identifies homogeneous subgroups
B) identifies patterns underlying combinations of the original variables capable of summarizing the original set
C) develops a perceptual map of the locations of some objects relative to others
D) predicts or explains the value for a dependent variable using the values of independent variables
E) uses two or more independent, metric variables to classify observations into categories of a nominal, dependent variable

Question

Quizplus · Accepted Answer

Multidimensional scaling is used to create a visual representation of the similarities or distances between a set of objects or items. It is commonly used in market research to create perceptual maps that show how customers perceive different brands or products relative to each other.

Multidimensional Scaling Is a Statistical Technique That _____