In the context of reactivity of measures, _____ measures involve clever ways of indirectly recording a variable to reduce reactivity.
A)unobtrusive
B)concurrent
C)divergent
D)nominal

Question

Quizplus · Accepted Answer

Unobtrusive measures are designed to measure a variable without altering the natural behavior of the participants or influencing their responses. This reduces reactivity as participants are less likely to change their behavior because they are being monitored. Unobtrusive measures involve clever ways of indirectly recording a variable, such as analyzing archival data, using physical traces, or conducting content analysis. Therefore, A is the best choice. The other options (concurrent, divergent, and nominal) do not refer to measures that aim to reduce reactivity.

In the Context of Reactivity of Measures, _____ Measures Involve