The strategy of ________ deliberately sets out to alter those aspects of the culture offering resistance to predetermined marketing goals.
A) planned change
B) top-down change
C) guerilla marketing
D) differentiated marketing
E) cultural congruence

Question

Quizplus · Accepted Answer

Planned change involves deliberate efforts to modify or alter aspects of an organization's culture that are resistant to marketing objectives. This strategy is about intentionally implementing changes to achieve specific marketing goals, unlike the other options which refer to different concepts in marketing and organizational change.

The Strategy of ________ Deliberately Sets Out to Alter Those