________ refers to a strategy that involves marketing products similar to ones already on the market, thereby minimizing resistance.
A) Planned change
B) Cultural congruence
C) Guerilla marketing
D) Lateral marketing
E) Culture equalization

Question

Quizplus · Accepted Answer

Cultural congruence refers to a marketing strategy where products are designed to be similar to those already existing in a market, making them more easily accepted by consumers because they fit within existing cultural norms and preferences.

________ Refers to a Strategy That Involves Marketing Products Similar