Question 1

A toy manufacturer has excellent sales figures for its toys in country P but inadequate figures in the neighboring country R. In country P, per capita consumption is known to increase at a predictable ratio as per capita gross domestic product (GDP) increases. If per capita GDP is known for country R, per capita demand for the toys can be estimated using the relationships established in country R. Which of the following methods of forecasting does this example illustrate?

Accepted Answer

The example illustrates the analogy method of forecasting demand. The analogy method of forecasting demand assumes that demand for a product develops in much the same way in all countries, as comparable economic development occurs in each country.

Question 2

In Japan, _____ refers to the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Accepted Answer

The Japanese have two words for truth, tatemae and honne. Tatemae is the public, face-saving truth, whereas honne is the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Question 3

In Japanese corporate culture, which of the following is most likely to constitute a typical significant impediment to averting and responding to a crisis?

Accepted Answer

There is a culture of deference inside Japanese corporations that makes it hard for those lower in the hierarchy to question their superiors or inform them about problems. The focus on consensus and group is an asset in building teamwork, but also can make it hard to challenge what has been decided or designed.

Question 4

One disadvantage of decentralized research management is possible ineffective communications with _____.

Accepted Answer

One disadvantage of decentralized research management is possible ineffective communications with home-office executives. Another is the potential unwarranted dominance of large-market studies in decisions about global standardization.

Question 5

Which of the following countries has hierarchical, relationship-based corporate culture?

Accepted Answer

South Korea and Vietnam have a hierarchical, relationship-based corporate culture.

Question 6

Which of the following is a disadvantage of decentralized research management?

Accepted Answer

One disadvantage of decentralized research management is the potential unwarranted dominance of large-market studies in decisions about global standardization.

Question 7

Write a short note highlighting the key features of quantitative research.

Accepted Answer

The answer of Write a short note highlighting the key...

Question 8

Compare and contrast back translation and parallel translation.

Accepted Answer

The answer of Compare and contrast back translation and parallel...

Question 9

The text describes four kinds of company-agency-customer relationships that might be used to bridge the cultural barrier that is present in most international marketing research. Which of the following is deemed to be best suited for managing the cultural barrier across the chain of communication?

Accepted Answer

The company-agency-local agency-customers relationship is better suited for managing the cultural barrier across the chain of communication because the translation (in the broadest sense of the term-that is, of both questionnaires and reports) is worked out between employees of the international marketing research agency. Refer Exhibit 8.2-Managing the Cultural Barrier in International Marketing Research.

Question 10

List the six steps in the research process.

Accepted Answer

The answer of List the six steps in the research...

Question 11

Write a short note on the analogy method of demand forecasting.

Accepted Answer

The answer of Write a short note on the analogy...

Question 12

With reference to international marketing research, list the various problems that are associated with gathering primary data.

Accepted Answer

The answer of With reference to international marketing research, list...

Question 13

Which of the following statements is true about the Japanese corporate culture?

Accepted Answer

There is a culture of deference inside Japanese corporations that makes it hard for those lower in the hierarchy to question their superiors or inform them about problems. The focus on consensus and group is an asset in building teamwork, but also can make it hard to challenge what has been decided or designed.

Question 14

The public, face-saving truth is referred to as _____ in Japan.

Accepted Answer

The Japanese have two words for truth, tatemae and honne. Tatemae is the public, face-saving truth, whereas honne is the factual truth, irrespective of the damage it might do to the all-important social relationships within and between Japanese companies.

Question 15

Write a short note on the expert opinion method of demand forecasting.

Accepted Answer

The answer of Write a short note on the expert...

Question 16

What are the various advantages and disadvantages of the decentralization of the international marketing research function?

Accepted Answer

The answer of What are the various advantages and disadvantages...

Question 17

List the various uses of the Internet in international marketing research.

Accepted Answer

The answer of List the various uses of the Internet...

Question 18

To deal with the problems in analyzing and interpreting research information in international market, a marketing researcher must possess three talents. Which of the following is one of those talents?

Accepted Answer

To deal with the problems in analyzing and interpreting research information in international market, a researcher must possess a creative talent for adapting research methods. Apart from this, the researcher must possess a high degree of cultural understanding of the market in which research is being conducted, and a skeptical attitude in handling both primary and secondary data is helpful as well.

Question 19

International marketers often need to collect certain types of information not normally collected by domestic marketing researchers. Unisys Corporation gives some guidance about the kind of information that organizations need to collect in the international environment. List and briefly discuss each of the five types of information suggested by the Unisys Corporation model.

Accepted Answer

The answer of International marketers often need to collect certain...

Question 20

With references to international marketing research, discuss the various problems related to the availability and use of secondary data.

Accepted Answer

The answer of With references to international marketing research, discuss...

Quiz 8: Developing a Global Vision Through Marketing Research