Decentering is a successive process of translation and retranslation of a questionnaire, each time by a different translator.
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Q18: One of the reliability problems faced by
Q21: The ideal approach to multicountry marketing research
Q23: The public, face-saving truth is referred to
Q24: In the context of the research process,
Q26: Unisys Corporation's international marketing research calls for
Q27: Once a researcher has defined the research
Q28: Centralization of the marketing research function in
Q28: Bert Wong has decided to pursue a
Q29: Observational research typically excludes systematic monitoring of
Q30: Easy accessibility of volumes of secondary data
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