The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.

Question

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Local researchers possess a deep understanding of their own market's cultural, social, and economic nuances, which is crucial for accurate data collection and analysis. Close coordination ensures that the research aligns with the client company's objectives while maintaining consistency across different markets.

The Ideal Approach to Multicountry Marketing Research Is to Have