Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object?
A) The use of the internet in the diffusion process.
B) The age appearance of the innovation.
C) The number of marketing personnel dedicated to diffusion.
D) The method used to communicate the idea.
E) The shelf life of the diffusion object.

Question

Quizplus · Accepted Answer

At least three extraneous variables affect the rate of diffusion of an object: the degree of perceived newness, the perceived attributes of the innovation, and the method used to communicate the idea.

Which of the Following Is Considered to Be One of the Extraneous