HT motors is introducing a new technology in its cars to improve the mileage of the cars as well as to reduce carbon emissions. The company is also taking measures to improve its production facilities in order to reduce its carbon footprint. These measures employed by HT motors to meet the guidelines issued by the government shows that the company is engaging in ________.
A) permission marketing
B) value-based marketing
C) green marketing
D) cause marketing
E) greenwashing

Question

Quizplus · Accepted Answer

Green marketing is a term used to identify concern with the environmental consequences of a variety of marketing activities.

HT Motors Is Introducing a New Technology in Its Cars