When conducting a competitor analysis,it is important for managers to take the viewpoint of
A)competitors.
B)the CEO.
C)target customers.
D)supply-chain partners.
E)producers.

Question

Quizplus · Accepted Answer

A competitor analysis is an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies.To identify potential competitors,it is useful to take the viewpoint of target customers.Companies may offer quite different products,but they are competitors if customers see them as offering close substitutes.

When Conducting a Competitor Analysis,it Is Important for Managers to Take