Of the following types,the LAST objectives that a firm should specify are its ________ objectives.
A)marketing
B)sales promotion
C)price
D)company
E)promotion

Name: Of the following types,the LAST objectives that a firm should specify are its ________ objectives. A)marketing B)sales promotion C)price D)company E)promotion
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Question

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As stated in Exhibit 3-2,firms need a hierarchy of objectives,moving from company objectives to marketing objectives,promotion objectives,and then sales promotion objectives.

Of the Following Types,the LAST Objectives That a Firm Should