When a new firm does not have any "in-house" manufacturing for its brand,it is likely to
A)have a production cost advantage.
B)enjoy less competitive pricing.
C)attract potential new markets.
D)have the advantage of flexibility.
E)fail in marketing research.

Question

Quizplus · Accepted Answer

Many new-or smaller-firms sometimes have the advantage of flexibility.They are not handicapped with large,special-purpose facilities that are obsolete or poorly located.Many firms increase flexibility by not having any "in-house" manufacturing for their brands.

When a New Firm Does Not Have Any "In-House" Manufacturing