Which of the following is true of company objectives?
A)They should be set within the framework of marketing objectives.
B)They should be set outside the resource limits for better goals.
C)They should always be overly ambitious.
D)They should only be revised every five years.
E)They should guide managers as they search for and evaluate opportunities.

Question

Quizplus · Accepted Answer

Company objectives guide managers as they search for and evaluate opportunities-and later plan marketing strategies.

Which of the Following Is True of Company Objectives