How might an organization ensure that marketing objectives are compatible and aligned with top-level company objectives?
A)by involving marketing managers in setting company objectives
B)by assessing how plans worked out at the end of the year
C)by maintaining effective e-mail communication
D)by requiring every individual to set personal objectives
E)by requiring the marketing department to set objectives

Question

Quizplus · Accepted Answer

To prevent conflicting objectives from being set throughout the firm,the marketing manager should help determine the top-level company objectives.

How Might an Organization Ensure That Marketing Objectives Are Compatible