Which of the following statements about the combined target market approach is true?
A)Combiners feel that two or more segments are similar enough that-together-they can be treated as one large target market.
B)Combiners try to extend their basic offering to satisfy customers from multiple segments with a single marketing mix.
C)Combiners may fall victim to an innovative segmenter that offers a more attractive marketing mix to a segment of the combined target market.
D)All of these statements about the combined target market approach are true.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by combining two or more segments.They try to extend or modify their basic offering to appeal to these "combined" customers with just one marketing mix.

Which of the Following Statements About the Combined Target Market