A target marketer who uses a single marketing mix strategy to appeal to both office tablet computer users and home tablet computer users is applying the
A)broad market approach.
B)single target market approach.
C)multiple target market approach.
D)combined target market approach.
E)generic market approach.

Question

Quizplus · Accepted Answer

In the combined target market approach,target marketers formulate one marketing mix strategy to appeal to two or more submarkets within one broad product market.In this scenario,the broad product-market is tablet computer users,which is then segmented into two sub-segments: office tablet users and home tablet users.When a target marketer uses one marketing mix strategy to appeal to both sub-segments at the same time,the marketer is using the combined target market approach.

A Target Marketer Who Uses a Single Marketing Mix Strategy